The Sociopreneur Community program departs from the mission to invite the public to be involved in the concept of social-entrepreneurship or social entrepreneurship. This concept is not only profit-oriented, but also carries the spirit to empower and empower one another. Concretely, this program touches a number of economic actors in the village with joint efforts to develop microbusiness.

The Sociopreneur Community program is included in the Agricultural Labor Practice (ALP) Village initiated by Imaji Sociopreneur and PT. Universal Tempu Rejo since June 2021. To date, we have collaborated with 7 business actors in a number of villages in Jember Regency, East Java. In addition, in accordance with our vision to involve the community as an active subject in every program, we have also formed social groups with a total of 34 individuals.

Sociopreneur Community is our endeavor to be involved in overcoming socio-economic problems in the village. We strive to provide technical assistance ranging from group strengthening, product HPP calculations, business licensing assistance, simple bookkeeping mechanisms, profiling and branding, to development through digital marketing and financial planning. We hope that through this collaboration, each business actor can expand his market coverage, be empowered and independent and be able to empower the surrounding village communities.

Sociopreneur Community Profile

a. Sociopreneur Community Batik Selo Maeso Andongsari (@selo.maeso)

Starting from joining the Ambulu batik group and attending training in several places, Khusnul decided to set up a handmade batik business at his residence in Watukebo Hamlet, Andongsari Village, Kec. Ambulu, Jember. Until now, about 10 female workers have been empowered with different abilities. 2 people are skilled in batik, 4 people are editing, and 4 people are coloring. Together with the Selo Maeso batik group, we are currently developing the 'Selo Maeso' or 'Watukebo' batik motif; The motif is based on the historical story of Watukebo Hamlet.

b. Sociopreneur Community Bag On Craft (@bagon.craft)

In Krajan Hamlet, Bagon Village, there is a group of women who have knitting activities. One of the women who initiated and has the ability to knit is Ibu Saidah. Not only that, Mrs. Saidah who also works as an elementary school teacher also teaches the ability to knit to women in her environment. There are about 10 people who now have knitting skills. The products of the Bag On Craft group also vary, from knitting bags, knitting shoes, to coffee fragrances. The advantage of the knitwear created by Mrs. Saidah is that the results are neat and of high quality. We see that the knitting activity of the Bag On Craft group also contains the spirit of sociopreneur, namely trying to be empowered and empowering especially women in the village.

Through this activity, we see an opportunity to empower village women as well as alternative income for the surrounding community in the future.

c. Sociopreneur Community Furniture Jati Wangi (@jati.wangi.mebel)

In Tegal Banteng Hamlet, Kesilir Village, Mr. Sukirno started his furniture business 25 years ago. The products are varied, ranging from tables, chairs, beds, even sofas made of high quality teak wood. From the beginning he only had one worker, now he has a total of 5 workers with their respective skills: craftsman, carver, and finishing. What's unique is that until now he always goes out to find his own teak wood. The vision is one: all products produced by the Jati Wangi group must use quality teak wood. His high spirits and efforts to empower the surrounding community made us interested in working together to develop his business

d. Sociopreneur Community Swajaya Karya (@swajaya.karya)

Sabrang Village, Ambulu District, Jember, is also known as one of the centers for producing roof tiles. Mr. Irawan, is one of them. He has been in the business of producing roof tiles for more than 25 years. Beside his house, lay a fairly wide yard. On a hot day, the tiles are lined up for drying. In one part, there is also a special room for burning and printing roof tiles. The business initiated by Mr. Irawan also involved a number of workers from the surrounding community. It was this passion that made us decide to work together to develop the tile business of the Swajaya Karya group.

e. Sociopreneur Community Organic Fertilizer Subburganic (@suburbanic)

With the majority of community work in Sukosari village, Sukowono sub-district as farmers and ranchers who have a lot of waste from agricultural and livestock products, this is a problem in itself. Disposing of this waste into rivers risks creating new problems for people who, on the one hand, still use the river for bathing and washing. Agricultural Gapoktan in Sukosari Village in 2012 had an initiative to process livestock waste to be used as organic fertilizer. At that time, Gapoktan was still marketing in the form of logs. This activity carried out by Gapoktan did not last long because it was considered not optimal in attracting the market and its production mechanism. In order to answer these problems, Imaji Sociopreneur entered to cooperate in the marketing and branding of products from the Sukosari village agricultural cooperatives. This collaboration started from a shared hope to create self-reliance and create a system for the village from the village for the sake of village independence. Suburganic comes from the collaboration of Imaji Sociopreneur with the Gapoktan of Sukosari village. Suburganic is here so that sewage is no longer dumped in the river, but is processed into organic fertilizer with Gapoktan. With the spirit and mutual cooperation, the products that have been produced include: goat organic fertilizer, cow organic fertilizer, liquid organic fertilizer, and probiotics to increase the absorption of waste generated by livestock waste.

f. Sociopreneur Community Islamic Boarding School (@coffee boarding school)

One of the coffee-producing centers in Jember Regency, East Java, is located at the foot of Mount Raung. There, we collaborated with Pondok Pesantren At-Tanwir (Pesantren Kopi) to process and develop the 'coffee boarding school' product processed by the Islamic boarding school.

Ponpes At-Tanwir is a foundation formed around 2008 by Kiai Zainul Wasiq to solve educational challenges around the village. Most of the santri there are children of migrant workers and some are social orphans. With these various backgrounds, Ponpes At-Tanwir does not only prioritize education and spirituality, but also about entrepreneurship. The potential in the village of Slateng makes it an opportunity to become a source of income for Islamic boarding schools. The coffee boarding school not only has a profit value in it, but is also used as a form of benefit and the needs of the pesantren. So that the students who serve in Islamic boarding schools do not only serve and carry out teaching activities. But also has economic activity in coffee plantations. Pesantren caregivers are very open with business partners because this will provide economic development activities in Islamic boarding schools. Seeing the potential contained in At-Tanwir Islamic Boarding School, Imaji Sociopreneur has become a partner for coffee boarding schools. With the concept of developing marketing and outlets to make a coffee boarding school business branding. Apart from prioritizing the business concept, this will also have a social impact on coffee farmers in Slateng village.

Digital Marketing

In order to expand market coverage and touch the millennial generation segment to get to know the products produced by the sociopreneur community in villages, we also use various platforms to inform products, activities carried out by social groups, branding, product knowledge, and product marketing. In addition to social media, we also provide an online store center as well as product knowledge media through the imajisociopreneur.com page. Later, consumers can buy social group products through direct messages (by contact), marketplaces, or through the imajisociopreneur.com page. Imajisociopreneur.com page.